Tuesday, May 21, 2024
Shopping Guide

How to Boost the Impact of Promotional Products

Promotional or branded products can make a big impact on spreading the word about your company or a new product launch. While many companies use promotional products, they don’t always take the maximum benefit of it. It is not enough to simply hand out promotional items; you need to think about how it will make a lasting impact on a potential customer.

You have to take some time to think about what kinds of branded products Brisbane are best suited to promote your company. You need to have an objective in giving away promotional products whether it is to boost brand awareness, increase sales, create awareness of a new product or service etc. Once you have a clear objective, you can then think about the type of promotional product that can best achieve this. You need to choose items that are relevant to your business and industry. Many companies tend to go the simpler route and choose items that are generalised. But when you go the extra mile and choose something that aligns with your brand all the while being valuable to customers, you will find that it has a bigger impact. For example, you can give out branded sweatbands or water bottles if you are promoting a gym.

Promotional items need to be cost-effective

As most of them will be produced in bulk but you still need to maintain a high level of quality in these products. This will make a positive impression on the recipients; the perceived quality of the product will be transferred to the products or services of the company. So you need to make sure you select durable and functional promotional products. Also, these need to be visually appealing as well because this will attract the attention of potential customers. Being able to personalise these products can further increase the impact of these promotional items. This makes the recipient feel special and this will lead to a stringer connection forming between them and your brand. This may not be possible in certain cases but if you know the names of the people attending a corporate event you can add individual names to the promotional item. These can be provided to the people at the registration or entrance area. You can also have custom messages and designs for the promotional products.

You have to be creative

And extend your imagination when choosing and designing promotional products. While the simplest step will be to add the company logo on a standard promotional item, you can put more thought into this and create unique designs. You can also add a unique message that can invite the recipient to think and this will make the products more memorable. You need to be strategic when it comes to the distribution of promotional products. Instead of giving them out to everyone that walks by, you can give them to your targeted audience. For example, you can target people according to age if your products are more tailored to a specific group. And this will help spread awareness of your product within the targeted group more effectively.

Emer Richards
the authorEmer Richards